Shopify Magic is a suite of AI-powered features integrated directly into the Shopify e-commerce platform, designed to help merchants streamline store operations, create content, and improve customer experiences. Formerly introduced alongside the Sidekick AI assistant (now called Shopify Magic assistant), the AI capabilities are woven throughout the Shopify admin interface. The AI product description generator allows merchants to create compelling, SEO-friendly product descriptions by inputting key product details and selecting a desired tone of voice, producing polished copy in seconds across multiple languages. Shopify Magic's email marketing features generate complete email campaign content including subject lines, body copy, and calls-to-action tailored to specific marketing objectives such as product launches, sales promotions, and customer re-engagement. The AI-powered image editing tools include automatic background removal and generation of custom product photo backgrounds, enabling merchants to create professional product imagery without specialized photography equipment or design skills. Shopify Magic's intelligent reply suggestions for customer service help merchants respond to customer inquiries faster with AI-generated draft responses based on conversation context and store policies. The platform includes AI-powered store setup assistance that helps new merchants configure their stores, select themes, and organize products. Shopify's AI also provides smart recommendations for inventory management, sales channel optimization, and marketing spend allocation based on store performance data. The AI features support multiple languages and are available to merchants across all Shopify plans at no additional cost, integrated natively into the Shopify admin, point-of-sale system, and Shopify Inbox. Shopify's base platform pricing starts at $39 per month for the Basic plan, $105 per month for the Shopify plan, and $399 per month for the Advanced plan, with Magic features included in all tiers.

AI Copywriting

Shopify Magic generates product descriptions, email marketing copy, subject lines, and calls-to-action tailored for e-commerce contexts. Merchants input product details and select a tone of voice, and the AI produces conversion-optimized copy that can be published directly to their storefront or email campaigns.

AI E-commerce Tools

Shopify Magic is the AI layer of the world's leading e-commerce platform, providing AI-powered product description writing, automated email marketing, smart inventory management, and AI-generated product photography backgrounds. These features are purpose-built for online merchants and integrated directly into the Shopify store management interface.

AI Marketing Tools

Shopify Magic provides AI-driven marketing capabilities including automated email campaign generation, marketing spend recommendations, sales channel optimization, and customer re-engagement strategies. The AI analyzes store performance data to suggest targeted marketing actions that drive sales and customer retention.

AI Productivity Tools

Shopify Magic enhances merchant productivity by automating time-consuming tasks such as writing product descriptions, composing marketing emails, editing product photos, and drafting customer service replies. These AI automations help small business owners manage their stores more efficiently with fewer resources.

AI Writing Tools

Shopify Magic's AI writing features generate product descriptions, email content, blog posts, and customer service replies for e-commerce merchants. The writing tools support multiple languages and tone options, helping merchants create professional store content without dedicated copywriting resources.