Zillow is the most visited real estate website in the United States, serving as a comprehensive platform for home buyers, sellers, renters, and real estate professionals. Founded in 2006 by Rich Barton and Lloyd Frink, former Microsoft executives, in Seattle, Washington, Zillow has deeply integrated artificial intelligence and machine learning throughout its platform to power home valuations, search experiences, and market insights. Zillow's most prominent AI feature is the Zestimate, a proprietary automated valuation model that uses machine learning to estimate the market value of over 100 million homes across the United States. The Zestimate analyzes hundreds of data points including physical attributes, tax assessments, prior sale prices, comparable sales, location data, and market conditions to generate home value estimates that are continuously updated as new data becomes available. Zillow has invested heavily in improving the Zestimate's accuracy, reducing its median error rate significantly over the years through advances in neural network architectures and data processing. Beyond valuations, Zillow uses AI to power personalized home search recommendations that learn from user behavior, preferences, and search history to surface the most relevant listings. The platform's natural language search capabilities allow users to describe what they are looking for in conversational terms. Zillow's AI also powers its rental platform, Zillow Rentals, which uses similar machine learning approaches to estimate rental prices and match renters with suitable properties. The platform offers tools for real estate agents including Premier Agent, a paid advertising program, and Zillow Showcase, an enhanced listing product. Zillow provides its services free to consumers, generating revenue primarily through advertising, Premier Agent subscriptions, and mortgage origination through Zillow Home Loans. Agent advertising packages vary by market and are priced on a cost-per-lead or subscription basis.

AI Analytics Tools

Zillow offers extensive real estate market analytics powered by AI, including home value trends, market forecasts, neighborhood comparisons, and rental price estimates. Real estate professionals and consumers use Zillow's data-driven insights to understand local market conditions, track property value changes over time, and make informed buying, selling, and investment decisions.

AI Data Analysis

Zillow applies sophisticated machine learning and neural network models to analyze hundreds of data points per property including physical attributes, tax records, comparable sales, and market conditions. Its Zestimate algorithm represents one of the largest-scale applications of AI-driven data analysis in real estate, continuously processing millions of data updates to refine home value estimates nationwide.

AI Real Estate Tools

Zillow is the leading AI-powered real estate platform in the United States, featuring the Zestimate automated valuation model that uses machine learning to estimate the market value of over 100 million homes. The platform serves home buyers, sellers, and renters with AI-driven property search, valuation estimates, rental pricing, and market insights updated continuously as new data becomes available.

AI Search Engines

Zillow provides AI-enhanced property search that learns from user behavior, preferences, and search history to surface the most relevant home listings. Its natural language search capabilities allow users to describe desired properties conversationally, while recommendation algorithms proactively suggest listings that match each user's demonstrated interests and requirements.