Rows is an AI-powered spreadsheet platform that combines traditional spreadsheet functionality with built-in data integrations and artificial intelligence capabilities for data analysis and automation. Founded in 2017 by Humberto Ayres Pereira and Torben Schulz, the company is headquartered in Porto, Portugal, and has raised significant venture capital funding to build what it describes as the spreadsheet where teams work faster. The platform enables users to import data from over 50 sources including databases, APIs, social media platforms, analytics tools, and marketing services directly into spreadsheets without writing code. Rows distinguishes itself from conventional spreadsheets through its AI Analyst feature, which allows users to ask questions about their data in natural language and receive answers in the form of charts, summaries, pivot tables, and formatted reports. Users can prompt the AI to analyze trends, generate visualizations, clean data, create formulas, and build dashboards without manual spreadsheet manipulation. The platform also supports automation workflows, enabling users to schedule data refreshes, set up alerts based on data conditions, and create automated reporting pipelines. Rows provides traditional spreadsheet functions alongside its AI capabilities, making it accessible to users familiar with tools like Excel or Google Sheets. The platform offers collaboration features including shared workspaces, commenting, and permission controls for team-based workflows. Rows provides a REST API for programmatic access and integration with other tools. The platform operates on a freemium model with a free tier that includes basic functionality and limited AI usage, a Pro plan for individuals and small teams, and a Business plan for organizations requiring advanced features, higher usage limits, and priority support.
AI Analytics Tools
Rows provides AI-driven analytics capabilities through its built-in AI Analyst, which transforms raw spreadsheet data into actionable insights through charts, dashboards, and automated summaries. Users can schedule data refreshes and set up automated reporting pipelines, making it suitable for recurring analytics workflows across marketing, finance, and operations teams.
AI Automation Tools
Rows supports automation through scheduled data imports, conditional alerts, and automated reporting workflows. Users can set up pipelines that pull data from external sources on a schedule, apply transformations, and generate reports automatically, reducing the manual effort involved in recurring data collection and analysis tasks.
AI Data Analysis
Rows enables AI-powered data analysis by allowing users to query datasets using natural language prompts. The platform can identify trends, generate statistical summaries, create visualizations, and produce formatted reports automatically. Its integration with external data sources allows analysts to pull and analyze data from marketing platforms, databases, and business tools in a unified spreadsheet interface.
AI Spreadsheet Tools
Rows is an AI-enhanced spreadsheet platform that integrates natural language querying directly into the spreadsheet experience. Users can ask the AI Analyst to generate charts, summaries, pivot tables, and formulas from their data without manual configuration. The platform supports over 50 built-in data connectors for importing live data from databases, APIs, and SaaS tools directly into spreadsheet cells.
Tool Details Freemium
PricingFreemium (Free / $59/mo Pro / Custom Business)
PlatformSaaS
HeadquartersPorto, Portugal
Founded2017
Free PlanYes
API AvailableYes
Enterprise PlanYes
4.4
1 reviews
Ease of Integration
4.8
User Interface Clarity
4.6
Insight Accuracy
4.5
Customization Options
4
Data Processing Speed
3.4
Claude Opus 4.6
AI Review
4.4/5
Rows reimagines the spreadsheet for the AI era, combining familiar grid-based workflows with powerful built-in integrations and an AI analyst that can generate insights, charts, and summaries from natural language prompts. The platform excels at pulling live data from sources like Google Analytics, Stripe, and social media APIs directly into cells"eliminating tedious export/import cycles.
The AI capabilities are genuinely useful: ask questions about your data in plain English and get formatted tables, visualizations, and actionable analysis. The freemium tier is generous enough for individual users to explore, though the $59/mo Pro plan may feel steep for small teams compared to alternatives like Google Sheets with add-ons.
Strengths include a clean, modern interface, impressive native integrations (50+), and the ability to build shareable dashboards without leaving the spreadsheet environment. API availability adds flexibility for developers. Limitations include a learning curve for advanced automation features and occasional sluggishness with large datasets. Overall, Rows is one of the most compelling AI-native spreadsheet tools available, particularly strong for data-driven teams who need analytics without the overhead of traditional BI platforms.