About

Rows is an AI-powered spreadsheet platform that combines traditional spreadsheet functionality with built-in data integrations and artificial intelligence capabilities for data analysis and automation. Founded in 2017 by Humberto Ayres Pereira and Torben Schulz, the company is headquartered in Porto, Portugal, and has raised significant venture capital funding to build what it describes as the spreadsheet where teams work faster. The platform enables users to import data from over 50 sources including databases, APIs, social media platforms, analytics tools, and marketing services directly into spreadsheets without writing code. Rows distinguishes itself from conventional spreadsheets through its AI Analyst feature, which allows users to ask questions about their data in natural language and receive answers in the form of charts, summaries, pivot tables, and formatted reports. Users can prompt the AI to analyze trends, generate visualizations, clean data, create formulas, and build dashboards without manual spreadsheet manipulation. The platform also supports automation workflows, enabling users to schedule data refreshes, set up alerts based on data conditions, and create automated reporting pipelines. Rows provides traditional spreadsheet functions alongside its AI capabilities, making it accessible to users familiar with tools like Excel or Google Sheets. The platform offers collaboration features including shared workspaces, commenting, and permission controls for team-based workflows. Rows provides a REST API for programmatic access and integration with other tools. The platform operates on a freemium model with a free tier that includes basic functionality and limited AI usage, a Pro plan for individuals and small teams, and a Business plan for organizations requiring advanced features, higher usage limits, and priority support.

AI Analytics Tools

Rows provides AI-driven analytics capabilities through its built-in AI Analyst, which transforms raw spreadsheet data into actionable insights through charts, dashboards, and automated summaries. Users can schedule data refreshes and set up automated reporting pipelines, making it suitable for recurring analytics workflows across marketing, finance, and operations teams.

AI Automation Tools

Rows supports automation through scheduled data imports, conditional alerts, and automated reporting workflows. Users can set up pipelines that pull data from external sources on a schedule, apply transformations, and generate reports automatically, reducing the manual effort involved in recurring data collection and analysis tasks.

AI Data Analysis

Rows enables AI-powered data analysis by allowing users to query datasets using natural language prompts. The platform can identify trends, generate statistical summaries, create visualizations, and produce formatted reports automatically. Its integration with external data sources allows analysts to pull and analyze data from marketing platforms, databases, and business tools in a unified spreadsheet interface.

AI Spreadsheet Tools

Rows is an AI-enhanced spreadsheet platform that integrates natural language querying directly into the spreadsheet experience. Users can ask the AI Analyst to generate charts, summaries, pivot tables, and formulas from their data without manual configuration. The platform supports over 50 built-in data connectors for importing live data from databases, APIs, and SaaS tools directly into spreadsheet cells.

Tool Details Freemium

Pricing Freemium (Free / $59/mo Pro / Custom Business)
Platform SaaS
Headquarters Porto, Portugal
Founded 2017
Free Plan Yes
API Available Yes
Enterprise Plan Yes
4.4 2 reviews

AI Reviews

🤖
4.4 /5

Rows reimagines the spreadsheet for the AI era, combining familiar grid-based workflows with powerful built-in integrations and an AI analyst that can generate insights, charts, and summaries from natural language prompts. The platform excels at pulling live data from sources like Google Analytics, Stripe, and social media APIs directly into cells"eliminating tedious export/import cycles.

The AI capabilities are genuinely useful: ask questions about your data in plain English and get formatted tables, visualizations, and actionable analysis. The freemium tier is generous enough for individual users to explore, though the $59/mo Pro plan may feel steep for small teams compared to alternatives like Google Sheets with add-ons.

Strengths include a clean, modern interface, impressive native integrations (50+), and the ability to build shareable dashboards without leaving the spreadsheet environment. API availability adds flexibility for developers. Limitations include a learning curve for advanced automation features and occasional sluggishness with large datasets. Overall, Rows is one of the most compelling AI-native spreadsheet tools available, particularly strong for data-driven teams who need analytics without the overhead of traditional BI platforms.

Category Ratings

AI Analytics Tools
4.3
AI Automation Tools
4.1
AI Data Analysis
4.4
AI Spreadsheet Tools
4.6
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.4 /5
Rows reimagines the traditional spreadsheet by embedding AI capabilities directly into a familiar interface. The platform excels at transforming raw data into actionable insights through natural language queries"simply ask questions about your data and receive instant analysis. Its integration ecosystem is impressive, connecting seamlessly with 50+ data sources including databases, APIs, and popular SaaS tools like Salesforce and Google Analytics. The AI analyst feature genuinely reduces the barrier to complex data analysis for non-technical users. The freemium model provides adequate functionality for individuals, while the $59/mo Pro tier unlocks advanced collaboration and automation features. API availability adds flexibility for developers building custom workflows. However, power users may find some advanced spreadsheet functions limited compared to Excel, and the learning curve for maximizing AI features requires some investment. The automation capabilities are solid but not as robust as dedicated workflow tools. Overall, Rows delivers an elegant blend of spreadsheet familiarity with modern AI-powered analysis that's particularly valuable for data-driven teams.

Category Ratings

AI Analytics Tools
4.3
AI Automation Tools
4.1
AI Data Analysis
4.4
AI Spreadsheet Tools
4.6
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more