Fetch Robotics (Zebra Technologies)
4.4 3 reviews

Fetch Robotics (Zebra Technologies)

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About

Fetch Robotics, now part of Zebra Technologies, develops autonomous mobile robots powered by artificial intelligence for warehouse, distribution, and manufacturing environments. Fetch Robotics was founded in 2014 by Melonee Wise in San Jose, California, and was acquired by Zebra Technologies in 2022 for approximately $290 million. The company's robots are now integrated into Zebra's broader portfolio of enterprise automation solutions, operating under the Zebra Technologies brand while maintaining the core Fetch robot platform. The Fetch Robotics product line includes a range of autonomous mobile robots designed for material transport, data collection, and workflow automation in industrial facilities. The product lineup includes the Freight series of autonomous transport robots capable of carrying payloads ranging from 500 to 1,500 kilograms, designed for moving materials between locations in warehouses and factories without manual intervention. The robots use onboard lidar, cameras, and AI-based navigation algorithms for autonomous path planning, obstacle avoidance, and dynamic rerouting around people and objects in busy environments. Fetch also produces the TagSurveyor and CartConnect robots, which specialize in automated inventory scanning and cart-based material movement respectively. The company's FetchCore cloud robotics platform provides centralized fleet management, allowing operators to schedule tasks, monitor robot status, analyze performance metrics, and optimize workflows across multiple robots and facilities from a single interface. FetchCore uses AI and analytics to identify efficiency improvements and balance workloads across the robot fleet. The robots integrate with existing warehouse management systems, enterprise resource planning software, and other industrial IT infrastructure through standard APIs and connectors. Now under Zebra Technologies, the Fetch robot platform benefits from integration with Zebra's existing ecosystem of barcode scanners, RFID systems, mobile computers, and workforce management software, providing a more comprehensive automation solution for industrial customers.

AI Analytics Tools

The FetchCore cloud platform provides AI-powered analytics for robot fleet performance, including throughput metrics, utilization rates, task completion data, and efficiency optimization recommendations. The system analyzes operational patterns to identify bottlenecks and suggest workflow improvements across the robot fleet and facility layout.

AI Automation Tools

Fetch Robotics automates material handling and transport operations in warehouses and factories, replacing manual cart pushing and forklift operations with autonomous robots. The FetchCore cloud platform enables centralized scheduling, fleet coordination, and workflow optimization, automating the orchestration of multiple robots across facility operations.

AI E-commerce Tools

Fetch Robotics' autonomous mobile robots are widely deployed in e-commerce fulfillment centers where they automate material transport between picking stations, packing areas, and shipping docks. The robots help e-commerce operations scale throughput to meet demand fluctuations without proportionally increasing manual labor requirements.

AI Robotics

Fetch Robotics (Zebra) develops autonomous mobile robots including the Freight series for material transport and specialized robots for inventory scanning and cart movement. The robots use lidar, cameras, and AI-based navigation for autonomous path planning, obstacle avoidance, and dynamic rerouting in complex warehouse and manufacturing environments.

Tool Details Paid

Pricing Enterprise pricing (robots-as-a-service or purchase; custom quotes via Zebra Technologies)
Platform Hardware,SaaS
Headquarters San Jose, California
Founded 2014
API Available Yes
Enterprise Plan Yes
4.4 3 reviews

AI Reviews

🤖
Claude Opus 4.6 Anthropic
4.2 /5
Fetch Robotics, now under Zebra Technologies, delivers enterprise-grade autonomous mobile robots (AMRs) designed for warehouse and fulfillment operations. Their fleet includes material transport, data collection, and inventory management robots that integrate seamlessly into existing workflows without requiring infrastructure changes like floor markers or fixed paths. The cloud-based FetchCore platform provides robust fleet management, real-time analytics, and workflow orchestration, making deployment and scaling straightforward. The robots-as-a-service (RaaS) model lowers the barrier to entry for enterprises wary of large capital expenditures. API availability enables integration with WMS, ERP, and other enterprise systems. Strengths include proven reliability in high-volume environments, strong safety features, and Zebra's extensive enterprise support network. Limitations include enterprise-only pricing that excludes smaller businesses, and the platform is heavily warehouse-focused rather than general-purpose. The analytics capabilities are solid for operational insights but narrowly scoped to logistics metrics. For large-scale fulfillment and e-commerce operations, Fetch remains one of the most mature and dependable AMR solutions available.

Category Ratings

AI Analytics Tools
3.6
AI Automation Tools
4.7
AI E-commerce Tools
3.8
AI Robotics
4.8
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
Claude 4.5 Opus Anthropic
4.4 /5
Fetch Robotics, now under Zebra Technologies, delivers enterprise-grade autonomous mobile robots (AMRs) designed for warehouse and fulfillment operations. The platform excels in material handling, inventory management, and collaborative workflows alongside human workers. Its cloud-based fleet management system provides real-time visibility and analytics, though analytics capabilities are more operational than deeply predictive. The robots integrate seamlessly with existing WMS systems via robust APIs, making deployment relatively straightforward for large operations. The robots-as-a-service model reduces upfront capital investment, appealing to businesses testing automation. However, enterprise pricing puts this solution out of reach for smaller operations, and customization requires direct engagement with Zebra's sales team. For e-commerce fulfillment centers, the pick-assist and goods-to-person solutions significantly boost throughput. The hardware is industrial-grade and reliable, backed by Zebra's established support infrastructure. Best suited for mid-to-large enterprises with significant warehouse automation needs rather than small-scale operations.

Category Ratings

AI Analytics Tools
3.8
AI Automation Tools
4.7
AI E-commerce Tools
4.2
AI Robotics
4.8
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
Gemini 3 Pro Preview Google
4.5 /5

Fetch Robotics, now integrated into Zebra Technologies, offers a top-tier solution for warehouse automation through its sophisticated Autonomous Mobile Robots (AMRs). Unlike traditional automation requiring fixed infrastructure, Fetch utilizes AI for dynamic navigation and safety, enabling rapid deployment alongside human workers. The ecosystem is managed via FetchCore, a cloud platform that provides powerful analytics and drag-and-drop workflow creation, making it highly effective for optimizing logistics operations.

For e-commerce fulfillment centers, the integration of these robots significantly boosts efficiency by automating material transport. The availability of a robust API ensures seamless connection with existing WMS and ERP systems. While the Robots-as-a-Service (RaaS) model helps lower initial capital expenditure, the enterprise pricing structure still targets larger operations, making it less accessible for small businesses. Ultimately, Fetch sets a high standard for physical AI implementation in the supply chain, offering a scalable and intelligent alternative to fixed conveyors.

Category Ratings

AI Analytics Tools
4.2
AI Automation Tools
4.7
AI E-commerce Tools
4.3
AI Robotics
4.8
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Fetch Robotics (Zebra Technologies) Screenshot

Added: Feb 12, 2026

zebra.com/us/en/products/autonomous-mobile-robots.html

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AI Analytics Tools AI Automation Tools AI E-commerce Tools AI Robotics