Nosto is an AI-powered commerce experience platform that enables online retailers to deliver personalized shopping experiences across every touchpoint of the customer journey. Founded in 2011 by Juha Valvanne and headquartered in Helsinki, Finland, Nosto uses machine learning and behavioral analytics to analyze real-time shopper behavior, product affinities, and purchase patterns to automatically generate individualized product recommendations, personalized content, and dynamic site experiences. The platform processes billions of data points to build comprehensive shopper profiles that capture browsing history, purchase behavior, device preferences, and engagement patterns, enabling retailers to deliver uniquely tailored experiences at scale. Nosto's core capabilities include AI-powered product recommendations that can be deployed across product pages, category pages, cart pages, search results, and pop-ups, with multiple recommendation algorithms such as best sellers, trending products, cross-sell, upsell, and recently viewed items. The platform offers dynamic bundles that automatically group complementary products together, personalized content that adapts messaging and visuals based on shopper segments, and category merchandising tools that allow merchants to control product sorting and visibility using AI-driven insights. Nosto provides A/B and multivariate testing to optimize personalization strategies, along with detailed analytics dashboards that measure the impact of personalization on conversion rates, average order value, and revenue. The platform integrates natively with major e-commerce platforms including Shopify, Shopify Plus, Magento, BigCommerce, and custom storefronts through its JavaScript API and REST APIs. Nosto also extends personalization to email marketing campaigns and supports personalized Facebook and Instagram advertising. The platform serves over 2,500 brands globally across fashion, beauty, home goods, and consumer electronics verticals. Nosto operates on a custom pricing model based on store revenue and traffic, with plans typically starting from several hundred dollars per month for small to mid-sized merchants, scaling up for enterprise-level deployments.

AI Analytics Tools

Nosto provides comprehensive analytics dashboards that measure the impact of personalization on key e-commerce metrics including conversion rates, average order value, revenue per visitor, and click-through rates. The platform supports A/B and multivariate testing to optimize personalization strategies and delivers actionable insights into shopper behavior patterns and product affinities.

AI E-commerce Tools

Nosto is a specialized AI-powered e-commerce personalization platform that helps online retailers deliver individualized shopping experiences through product recommendations, dynamic content, and behavioral targeting. The platform uses machine learning to analyze real-time shopper behavior and purchase patterns, automatically generating personalized product suggestions, dynamic bundles, and tailored content across every page of an online store.

AI Marketing Tools

Nosto enhances e-commerce marketing by extending AI-driven personalization to email campaigns, social media advertising, and on-site promotional content. Marketers can create personalized Facebook and Instagram ads, segment audiences based on behavioral data, and deliver targeted messaging that adapts to individual shopper profiles, improving campaign performance and return on ad spend.

AI Search Engines

Nosto includes AI-powered search and category merchandising capabilities that help shoppers discover relevant products more efficiently. Its search functionality leverages behavioral data and product affinity models to deliver personalized search results, while category merchandising tools enable automated product sorting and visibility optimization based on AI-driven performance insights.