About

Anyword is an AI-powered copywriting and content generation platform that differentiates itself through predictive performance scoring, which uses data-driven models to estimate how well generated copy will perform with target audiences before publication. Founded in 2013 by Yaniv Makover, the company is headquartered in New York City, New York. The platform generates marketing copy across a wide range of formats including ads, landing pages, email subject lines, blog posts, social media content, product descriptions, and SMS messages. Anyword's core differentiator is its Predictive Performance Score, which assigns a numerical score to each generated text variation based on analysis of billions of data points from real marketing campaigns, predicting engagement and conversion potential. Users can define custom personas and target audiences, and the AI tailors generated copy to resonate with specific demographic segments, channels, and marketing objectives. The platform offers a Brand Voice feature that analyzes existing brand content to learn a company's specific tone, terminology, and messaging patterns, ensuring all generated copy maintains brand consistency. Anyword's Copy Intelligence module analyzes existing marketing content across channels to identify what messaging is performing well and why, providing insights that inform future content strategy. The platform integrates with popular marketing tools including HubSpot, Notion, Google Ads, Facebook Ads, and WordPress, and offers a browser extension for generating copy within any web-based application. Anyword also provides a blog post wizard that generates long-form SEO-optimized content with guided workflows. The platform supports content generation in multiple languages. Pricing starts with the Starter plan at $49 per month for individuals, the Data-Driven plan at $99 per month for teams wanting predictive scoring and advanced features, the Business plan at $499 per month for larger teams, and custom Enterprise plans for large organizations requiring dedicated support and custom AI model training.

AI Analytics Tools

Anyword's Copy Intelligence module provides analytics on existing marketing content performance across channels, identifying what messaging patterns drive the best results. Combined with its predictive scoring on new content, the platform offers a data-driven approach to understanding and optimizing marketing copy effectiveness.

AI Blog Writers

Anyword's blog post wizard guides users through creating SEO-optimized long-form content with AI assistance. The tool generates outlines, section content, introductions, and conclusions while applying predictive scoring to suggest which content variations are most likely to engage target audiences and perform well in search results.

AI Copywriting

Anyword is a dedicated AI copywriting platform that generates marketing copy for ads, landing pages, emails, social media, and product descriptions with a unique Predictive Performance Score that estimates how well each variation will perform before publication. Its data-driven approach to copy generation is trained on billions of real marketing campaign data points.

AI Email Writers

Anyword generates email subject lines, body copy, and call-to-action text optimized for engagement, using its predictive performance scoring to estimate open rates and click-through potential. Users can define target audience segments and brand voice parameters to ensure email content resonates with specific recipient groups.

AI Marketing Tools

Anyword serves marketing teams with AI-powered content generation, predictive performance analytics, and Copy Intelligence that analyzes existing marketing content to identify high-performing messaging patterns. The platform integrates with HubSpot, Google Ads, Facebook Ads, and other marketing tools for streamlined campaign content creation.

AI Writing Tools

Anyword functions as an AI writing assistant for marketing content, offering a blog post wizard for long-form content creation, Brand Voice training for consistent messaging, and multi-language support. Its guided workflows help writers produce optimized content with real-time performance predictions for each text variation generated.

Tool Details Paid

Pricing From $49/mo (Starter / $99/mo Data-Driven / $499/mo Business / Custom Enterprise)
Platform SaaS, Browser Extension
Headquarters New York City, New York
Founded 2013
API Available Yes
Enterprise Plan Yes
4.5 3 reviews

AI Reviews

🤖
4.4 /5

Anyword distinguishes itself in the crowded AI writing space with its data-driven approach to copy generation. Its standout feature is the Predictive Performance Score, which rates generated content based on projected engagement " a genuinely useful differentiator for marketers who need more than just fluent text. The platform excels at short-form marketing copy, including ads, email subject lines, and landing page content, where its analytics capabilities truly shine.

The tiered pricing starting at $49/mo is reasonable for the Starter plan, though the most compelling analytics features are locked behind the $99/mo Data-Driven tier. Enterprise users benefit from custom brand voice training and team collaboration tools. API availability adds flexibility for integration into existing marketing workflows.

Limitations include less impressive performance on long-form blog content compared to dedicated alternatives like Jasper, and the pricing can escalate quickly for teams needing advanced features. The UI is clean but has a moderate learning curve for leveraging analytics effectively. Overall, Anyword is a strong choice for performance-focused marketers who want predictive insights alongside AI-generated copy.

Category Ratings

AI Analytics Tools
4.6
AI Blog Writers
4.2
AI Copywriting
4.7
AI Email Writers
4.3
AI Marketing Tools
4.5
AI Writing Tools
4.1
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.6 /5
Anyword distinguishes itself in the crowded AI writing space with its data-driven approach to content creation. The platform's standout feature is its predictive performance scoring, which analyzes copy before publication and estimates engagement potential"a genuine differentiator for marketers focused on ROI. The copywriting capabilities are excellent, particularly for ads, landing pages, and marketing emails where conversion matters most. Blog writing tools are solid though not exceptional compared to specialized alternatives. The analytics integration provides actionable insights that justify the higher price point for data-oriented teams. Starting at $49/month, Anyword sits in the premium tier, but the Data-Driven plan at $99/month unlocks the predictive features that make this platform worthwhile. API availability adds flexibility for enterprise workflows. The main limitation is the learning curve for maximizing the analytics features. Best suited for marketing teams and agencies who need performance-backed content rather than casual content creators.

Category Ratings

AI Analytics Tools
4.7
AI Blog Writers
4.3
AI Copywriting
4.8
AI Email Writers
4.5
AI Marketing Tools
4.6
AI Writing Tools
4.4
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.6 /5
Anyword distinguishes itself in the crowded AI writing market by focusing heavily on performance marketing rather than just content generation. Its standout feature is the Predictive Performance Score, which analyzes generated copy and predicts its conversion potential before you publish. This data-driven approach makes it an invaluable asset for marketing teams and agencies looking to optimize ad spend and open rates. While the platform offers robust tools for blog writing and emails, it truly shines in short-form copywriting for ads and social media. The ability to train the AI on your specific brand voice and historical data adds a layer of customization that many competitors lack. However, the pricing structure"starting at $49/mo with the most powerful data features locked behind higher tiers"makes it an investment best suited for professionals rather than casual users. With API access and enterprise-grade security, Anyword is a top-tier solution for results-oriented marketers.

Category Ratings

AI Analytics Tools
4.8
AI Blog Writers
4.2
AI Copywriting
4.7
AI Email Writers
4.5
AI Marketing Tools
4.8
AI Writing Tools
4.4
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more