About

Frase is an AI-powered SEO content optimization platform designed to help content marketers, SEO professionals, and writers research, plan, and create search-engine-optimized content. Founded in 2016 by Tomas Ratia, the company is headquartered in Boston, Massachusetts. The platform streamlines the content creation workflow from initial research through writing and optimization. Frase's research capabilities analyze top-ranking search results for any target keyword, extracting key topics, questions, statistics, and content structures from competing pages to generate comprehensive content briefs. The content brief builder produces detailed outlines with recommended headings, topics to cover, questions to answer, and target word counts based on SERP analysis. Frase's AI writing features generate complete content sections, paragraphs, and blog introductions based on the research data, enabling users to produce first drafts that are already aligned with search intent and topical coverage requirements. The platform's content optimization editor scores written content in real time against top-ranking competitors, providing a topic score that measures how well the content covers relevant subtopics, entities, and semantic keywords. Users receive specific recommendations on which topics to add, expand, or remove to improve their content's competitiveness for target search queries. Frase also offers a content analytics feature that monitors existing published content performance and identifies pages that are losing rankings or need updating. The platform provides answer engine optimization capabilities, analyzing how content appears in featured snippets and AI-generated search answers. Frase integrates with Google Search Console for performance data import and WordPress for direct content publishing. The platform operates on a paid subscription model with the Solo plan at $14.99 per month for individual users, the Basic plan at $44.99 per month, and the Team plan at $114.99 per month for collaborative teams. An AI writing add-on is available as an additional purchase for users who want unlimited AI-generated content.

AI Blog Writers

Frase supports blog content creation from research through writing with automated content briefs that include recommended outlines, headings, topics, and word counts based on SERP analysis. The AI generates blog post sections and complete drafts, while the optimization editor provides real-time scoring to ensure blog content is competitive for target keywords.

AI Marketing Tools

Frase serves content marketing teams by streamlining the research-to-publication workflow with AI-powered content briefs, writing assistance, and optimization scoring. Its content analytics feature monitors existing page performance and identifies content that needs updating, supporting ongoing content marketing strategy and maintenance.

AI SEO Tools

Frase is a purpose-built AI SEO content optimization platform that analyzes top-ranking search results to generate content briefs, topic recommendations, and real-time optimization scores. The platform's SERP analysis engine identifies topical gaps, semantic keywords, and content structure patterns from competing pages, providing data-driven guidance for creating search-competitive content.

AI Writing Tools

Frase provides AI writing capabilities that generate content sections, blog introductions, paragraphs, and complete drafts informed by search data and competitor analysis. The writing assistant produces text aligned with search intent and topical coverage requirements, enabling writers to create SEO-optimized first drafts significantly faster than manual research and writing.

Tool Details Paid

Pricing From $14.99/mo (Solo / $44.99/mo Basic / $114.99/mo Team)
Platform SaaS
Headquarters Boston, Massachusetts
Founded 2016
API Available Yes
4.5 3 reviews

AI Reviews

🤖
4.5 /5

Frase stands out as one of the most capable SEO-focused content platforms available, combining AI writing with deep SERP analysis in a seamless workflow. Its content brief generator automatically analyzes top-ranking pages, extracting key topics, headers, and questions " giving writers a data-driven blueprint before they start drafting. The AI writing assistant then helps produce content optimized around those insights, making it particularly effective for blog posts and long-form SEO content.

The SERP visualization and content scoring features are genuinely useful, allowing real-time comparison against competitors as you write. The topic modeling capabilities rival dedicated SEO tools at a fraction of the cost. API availability adds flexibility for teams with custom workflows.

On the downside, the Solo plan is quite limited in document count, and the AI-generated prose occasionally needs significant editing for naturalness. The interface, while functional, has a learning curve compared to simpler AI writers. Pricing is competitive at the entry level but scales quickly for teams needing higher volume. Overall, Frase excels where SEO research meets content creation " a strong choice for content marketers prioritizing organic search performance.

Category Ratings

AI Blog Writers
4.6
AI Marketing Tools
4.3
AI SEO Tools
4.7
AI Writing Tools
4.4
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.5 /5

Frase stands out as a powerful SEO-focused content creation platform that excels at research-driven writing. Its SERP analysis feature automatically pulls insights from top-ranking pages, helping users understand what content Google rewards. The AI writing assistant generates well-structured outlines and drafts based on competitor analysis, making it particularly valuable for content strategists.

The tool's content optimization scoring provides real-time feedback on keyword usage and topic coverage, ensuring articles are SEO-ready before publishing. The question research feature is excellent for identifying user intent and FAQ opportunities.

Pricing starts reasonably at $14.99/mo for solo creators, though the word generation limits on lower tiers may frustrate heavy users. The API availability opens integration possibilities for content teams with custom workflows.

Limitations include occasional generic AI outputs that require editing, and the interface has a learning curve. However, for SEO-focused content creation, Frase delivers exceptional value compared to alternatives like Surfer SEO or Clearscope, particularly at its price point.

Category Ratings

AI Blog Writers
4.6
AI Marketing Tools
4.3
AI SEO Tools
4.7
AI Writing Tools
4.4
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.6 /5

Frase stands out as a powerful hybrid platform that seamlessly bridges the gap between SEO research and AI-assisted content creation. Unlike generic AI writers, Frase builds its output based on top-ranking search results, ensuring content is not just readable but also primed for search engine visibility. Its workflow"moving from SERP analysis to automated outlines and finally to drafting"is intuitive and highly effective for content marketers.

The tool excels at generating content briefs and optimizing existing articles, providing a clear scoring system to measure potential performance against competitors. While the AI writing quality is solid, its true strength lies in context-aware generation based on live data. Pricing is competitive, starting at just $14.99/mo for solo users, making it accessible for freelancers, though power users should note that unlimited AI generation usually requires an add-on. With API access available, Frase is a top-tier choice for agencies and bloggers focused on organic growth.

Category Ratings

AI Blog Writers
4.6
AI Marketing Tools
4.4
AI SEO Tools
4.7
AI Writing Tools
4.5
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more