Normative is a leading AI-powered carbon accounting platform designed to help businesses measure, track, and reduce their carbon emissions. The platform leverages machine learning to analyze financial and operational data, automatically calculating emissions across Scope 1, 2, and 3 categories with impressive granularity. Its strength lies in aligning outputs with major reporting frameworks like GHG Protocol and EU CSRD, making compliance significantly easier for enterprises.

The freemium tier offers a useful entry point for smaller organizations to get a baseline carbon footprint assessment, though the jump to $1,000/month for full features is steep for SMBs. API availability is a strong plus, enabling integration with existing ERP and financial systems for automated data ingestion.

The platform excels at turning complex emissions data into actionable insights and reduction strategies. Its science-based methodology and partnerships with the UN lend credibility. However, the learning curve can be significant for teams without sustainability expertise, and some users report that Scope 3 calculations require substantial manual data input. Compared to alternatives like Watershed or Persefoni, Normative stands out for its research-backed approach and regulatory alignment, though pricing transparency could be improved.