Microsoft Power Automate is a robust RPA and workflow automation platform that excels in enterprise environments, particularly those already invested in the Microsoft ecosystem. Its AI Builder integration brings intelligent document processing, text classification, and object detection directly into automated workflows, making it a compelling choice for AI-driven process automation.

Strengths include deep integration with Microsoft 365, Dynamics 365, and Azure services, along with hundreds of pre-built connectors for third-party apps. The desktop flow capabilities for legacy application automation are mature and reliable, and the cloud-based flow designer is intuitive for citizen developers. AI Builder adds genuine machine learning capabilities without requiring data science expertise.

Limitations include pricing complexity " the $15/user/month base plan covers cloud flows, but attended RPA requires a $40/user/month plan, and AI Builder credits cost extra. Performance can lag with complex flows, and the learning curve steepens significantly beyond basic automations. Compared to UiPath or Automation Anywhere, its RPA capabilities are slightly less advanced for complex desktop automation scenarios, though its cloud automation and ecosystem integration are hard to beat.