Twilio Segment is a customer data platform (CDP) that collects, unifies, and activates customer data across an organization's entire technology stack, with AI-powered features for identity resolution, audience building, and predictive analytics. Originally founded as Segment in 2011 by Peter Reinhardt, Ilya Volodarsky, Calvin French-Owen, and Ian Storm Taylor, the company was acquired by Twilio in 2020 for $3.2 billion. Segment is headquartered in San Francisco, California. The platform serves as a central data infrastructure layer that collects first-party customer data from websites, mobile apps, servers, and cloud applications through a single API and standardized event tracking specification. It then cleans, deduplicates, and unifies this data into comprehensive customer profiles using identity resolution algorithms that stitch together anonymous and known user identities across devices and channels. Segment distributes this unified customer data to downstream tools and destinations including analytics platforms, data warehouses, marketing tools, advertising platforms, CRM systems, and personalization engines through over 400 pre-built integrations. This eliminates the need for point-to-point integrations between tools and ensures all systems work with consistent, high-quality customer data. Segment Protocols provides data governance through a tracking plan that validates data quality before it reaches downstream destinations. Segment Unify builds unified customer profiles with computed traits and audiences that update in real time. The platform includes AI features such as predictive traits that use machine learning to predict customer behaviors like likelihood to purchase or churn, and generative AI capabilities through CustomerAI that enable natural language audience building. Segment offers multiple pricing tiers: a free plan for startups with limited event volumes, a Team plan with core CDP functionality, and a Business plan with advanced features including identity resolution, data governance, and premium support.

AI Analytics Tools

Twilio Segment provides AI-powered analytics capabilities through predictive traits that use machine learning to forecast customer behaviors such as purchase likelihood, churn risk, and lifetime value. The platform collects and unifies event data across all customer touchpoints, providing a comprehensive analytical foundation for understanding customer journeys and behavior patterns.

AI Automation Tools

Segment automates customer data workflows by collecting events from all touchpoints, resolving identities in real time, computing traits and audience memberships, and distributing updated profiles to downstream tools automatically. This eliminates manual data pipeline management and ensures all business systems operate with consistent, up-to-date customer data.

AI CRM Tools

Segment serves as a customer data infrastructure that unifies profiles across channels and distributes enriched customer data to CRM systems like Salesforce and HubSpot. Its identity resolution stitches together anonymous and known user data into complete profiles, and its AI-powered audience segmentation helps teams target and personalize customer interactions.

AI Data Analysis

Segment enables AI-assisted data analysis by collecting, cleaning, and unifying first-party customer data from hundreds of sources into a single coherent dataset. Its computed traits, predictive analytics, and CustomerAI features allow analysts to explore customer data using natural language and derive insights from unified behavioral data.

AI Marketing Tools

Segment powers AI-enhanced marketing by providing unified customer profiles and real-time audience segments to over 400 marketing and advertising platforms. Its predictive traits identify high-value prospects and at-risk customers, while its natural language audience builder through CustomerAI lets marketers create targeted segments without SQL or technical expertise.