Dynamic Yield
4.5 3 reviews

Dynamic Yield

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About

Dynamic Yield is an AI-powered personalization and experience optimization platform that enables brands to deliver individualized content, product recommendations, and offers across web, mobile, email, kiosks, and other digital touchpoints. Founded in 2011 by Liad Agmon and Omri Mendellevich and originally headquartered in Tel Aviv, Israel, Dynamic Yield was acquired by McDonald's Corporation in 2019 and subsequently sold to Mastercard in 2022, where it now operates as a key component of Mastercard's data-driven services portfolio. The platform uses machine learning algorithms and real-time decisioning to analyze user behavior, contextual signals, and business rules to automatically determine the most relevant experience for each individual visitor. Dynamic Yield's core capabilities include AI-powered product recommendations with multiple algorithmic strategies such as collaborative filtering, content-based filtering, and popularity-based models, all configurable through a visual interface. The platform offers server-side and client-side personalization that adapts website and app content, layouts, messaging, and promotions based on visitor segments, behaviors, and predicted affinities. Dynamic Yield provides a robust A/B and multivariate testing engine that enables experimentation across any element of the digital experience, with built-in statistical significance calculations and automated traffic allocation. The platform supports triggered email and push notification personalization, enabling brands to deliver timely, relevant messages based on user actions and predicted behavior. Dynamic Yield's AdaptML deep learning engine powers next-generation recommendation models that go beyond traditional collaborative filtering by incorporating sequential patterns, session context, and real-time signals. The platform serves major enterprise brands across retail, financial services, media, travel, and quick-service restaurant verticals. Dynamic Yield operates on custom enterprise pricing that varies based on traffic volume, number of channels, and features deployed, with implementations typically requiring dedicated onboarding and technical integration.

AI Analytics Tools

Dynamic Yield provides comprehensive experimentation and analytics capabilities including A/B and multivariate testing with statistical significance calculations, automated traffic allocation, and performance reporting across all personalization campaigns. The platform measures the impact of personalization on key business metrics including revenue, conversion rate, and engagement across multiple digital touchpoints.

AI Automation Tools

Dynamic Yield automates real-time experience optimization through machine learning-powered decisioning that determines the most relevant content, product recommendations, and offers for each individual visitor without manual intervention. The platform automatically adapts digital experiences based on behavioral signals, contextual data, and predicted user preferences across all connected channels.

AI CRM Tools

Dynamic Yield enhances customer relationship management by building rich visitor profiles based on behavioral data, purchase history, and preference signals across channels. The platform enables brands to deliver consistent personalized experiences throughout the customer lifecycle, from acquisition through retention, leveraging Mastercard's data-driven services ecosystem for enhanced customer insights.

AI E-commerce Tools

Dynamic Yield is a leading AI personalization platform for e-commerce and retail, delivering individualized product recommendations, dynamic content, and targeted offers across web, mobile, email, and in-store touchpoints. Its AdaptML deep learning engine powers advanced recommendation models that incorporate sequential patterns and session context to drive higher conversion rates and revenue per visitor.

AI Marketing Tools

Dynamic Yield empowers marketing teams with AI-driven personalization across all digital channels, enabling targeted messaging, promotional offers, and content variations based on visitor behavior and predicted affinities. The platform supports triggered email and push notification personalization, audience segmentation, and campaign optimization through built-in A/B and multivariate testing capabilities.

Tool Details Paid

Pricing Custom enterprise pricing
Platform SaaS,API
Headquarters Tel Aviv, Israel
Founded 2011
API Available Yes
Enterprise Plan Yes
4.5 3 reviews

AI Reviews

🤖
Claude Opus 4.6 Anthropic
4.4 /5
Dynamic Yield, now part of Mastercard, is a powerful AI-driven personalization platform designed primarily for enterprise-level businesses. It excels at delivering individualized experiences across web, mobile, email, and kiosks through real-time audience segmentation, product recommendations, and A/B testing. Its AdaptML deep learning engine for predictive recommendations is particularly impressive, giving e-commerce brands a measurable lift in conversions and revenue. The platform's visual experience builder makes it relatively straightforward to deploy personalization campaigns without heavy developer involvement. API availability adds flexibility for custom integrations. On the analytics front, it provides robust reporting on campaign performance and customer behavior, though the dashboards could be more intuitive. As a CRM tool, it complements rather than replaces dedicated CRM platforms, offering strong behavioral data enrichment. The main limitations are its enterprise-only custom pricing"making it inaccessible for smaller businesses"and a notable learning curve during initial setup. For mid-to-large organizations serious about omnichannel personalization, Dynamic Yield remains one of the strongest options available.

Category Ratings

AI Analytics Tools
4.3
AI Automation Tools
4.6
AI CRM Tools
4.0
AI E-commerce Tools
4.7
AI Marketing Tools
4.6
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
Claude 4.5 Opus Anthropic
4.5 /5

Dynamic Yield stands as a powerhouse personalization platform, now part of Mastercard's ecosystem. The tool excels at delivering real-time, AI-driven experiences across web, mobile, email, and kiosks. Its Experience OS enables sophisticated A/B testing, product recommendations, and audience segmentation without heavy developer involvement.

Strengths include its robust machine learning algorithms that continuously optimize content delivery, impressive omnichannel capabilities, and a visual editor that empowers marketers to create personalized experiences independently. The API availability adds flexibility for custom integrations.

However, Dynamic Yield's enterprise-only custom pricing puts it out of reach for SMBs, and the learning curve can be steep for teams new to personalization platforms. Implementation requires significant initial investment in time and resources.

Best suited for mid-to-large e-commerce brands and retailers seeking comprehensive personalization at scale. Companies like IKEA, Sephora, and McDonald's leverage it effectively. For smaller operations, alternatives like Nosto or Clerk.io might prove more accessible.

Category Ratings

AI Analytics Tools
4.3
AI Automation Tools
4.6
AI CRM Tools
4.0
AI E-commerce Tools
4.8
AI Marketing Tools
4.7
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
Gemini 3 Pro Preview Google
4.6 /5

Dynamic Yield stands out as a premier Experience Optimization platform, leveraging advanced AI to deliver individualized customer experiences across every touchpoint. Now a Mastercard company, it excels in the e-commerce sector by utilizing deep learning algorithms to power product recommendations, behavioral targeting, and real-time personalization. The platform's ability to unify data from web, mobile, email, and kiosks allows for a truly omnichannel strategy, making it a powerful asset for large-scale marketing operations.

While the tool offers robust API capabilities and seamless integrations with major CMS and commerce platforms, its complexity and custom enterprise pricing structure make it best suited for mid-to-large enterprises rather than small businesses. Implementation can be resource-intensive, but the potential ROI through increased conversion rates and customer loyalty is significant. For organizations seeking to automate personalization at scale, Dynamic Yield provides a sophisticated, albeit premium, solution that competes aggressively with top-tier alternatives like Adobe Target and Optimizely.

Category Ratings

AI Analytics Tools
4.6
AI Automation Tools
4.5
AI CRM Tools
4.2
AI E-commerce Tools
4.9
AI Marketing Tools
4.8
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Dynamic Yield Screenshot

Added: Feb 12, 2026

dynamicyield.com

Categories

AI Analytics Tools AI Automation Tools AI CRM Tools AI E-commerce Tools AI Marketing Tools