About

Durable is an AI-powered website builder designed to help small business owners create professional websites in under a minute. Founded in 2021 and headquartered in Vancouver, Canada, Durable uses artificial intelligence to generate complete business websites from minimal input, typically requiring only a business type and location to produce a fully designed site with relevant content, images, and structure. The platform targets entrepreneurs, freelancers, and small business owners who need an online presence quickly without design or technical skills. Durable's AI generates not just the visual layout but also the website copy, including service descriptions, about sections, calls to action, and contact information tailored to the specified business type. Users can customize the generated site through an intuitive editor, adjusting colors, fonts, images, and content to match their brand. Beyond website creation, Durable offers an integrated suite of business tools including a CRM for managing customer contacts and leads, an invoicing system for sending and tracking payments, an AI blog writer for generating SEO-optimized content, and an AI assistant that helps with various business tasks like writing emails and generating marketing copy. The platform handles hosting, SSL certificates, and custom domain connections, providing a complete online presence solution. Durable also includes built-in SEO features, analytics dashboards, and Google Business Profile integration to help small businesses improve their local search visibility. The platform offers responsive designs that work across desktop, tablet, and mobile devices. Durable's approach emphasizes speed and simplicity, making it particularly appealing to non-technical business owners who want to get online quickly without the learning curve of more complex website builders.

AI Copywriting

Durable includes AI copywriting capabilities that generate business-specific website content, blog posts, and marketing copy. Its AI writer creates service descriptions, about sections, and calls to action tailored to the user's industry and target audience, while the integrated blog writer produces SEO-optimized articles designed to help drive organic traffic to the business website and establish thought leadership in the owner's field.

AI CRM Tools

Durable includes a built-in CRM system that allows small business owners to manage customer contacts, track leads, and organize client interactions directly within the platform. This integrated approach eliminates the need for separate CRM software, providing a streamlined all-in-one solution for businesses managing their customer relationships, invoicing, and communications alongside their website without juggling multiple third-party tools.

AI Website Builders

Durable is one of the fastest AI website builders available, capable of generating a complete business website with relevant content, images, and layout in under a minute from just a business type and location. Its AI produces tailored copy and design that users can customize, making it ideal for small business owners who need an online presence quickly.

Tool Details Paid

Pricing Starter $12/mo, Business $20/mo (billed annually)
Platform Web
Headquarters Vancouver, Canada
Founded 2021
4.1 3 reviews

AI Reviews

🤖
3.9 /5

Durable positions itself as an all-in-one AI business platform, and its standout feature is the ability to generate a complete website in under a minute. The AI website builder is impressively fast, producing professional-looking sites with relevant copy, images, and layout tailored to your industry. It's ideal for small business owners and freelancers who need an online presence without design or coding skills.

The AI copywriting capabilities are solid, automatically generating business-appropriate content for websites, blogs, and marketing materials. It won't replace a dedicated copywriting tool, but for quick, serviceable content it performs well. The built-in CRM is functional for basic client management"contact tracking, invoicing, and lead organization"though it lacks the depth of specialized CRM platforms like HubSpot or Salesforce.

Pricing is competitive at $12-$20/month billed annually, offering good value for the bundled feature set. The main limitation is customization flexibility; power users may find the templates and editing options somewhat restrictive compared to platforms like Wix or Squarespace. Overall, Durable excels as a streamlined, AI-powered launchpad for small businesses wanting to get online quickly with minimal friction.

Category Ratings

AI Copywriting
4.0
AI CRM Tools
3.4
AI Website Builders
4.3
Feb 15, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.0 /5
Durable stands out as an impressively fast AI website builder, capable of generating a complete business website in under 30 seconds. The platform excels at creating professional-looking sites for service-based businesses like contractors, consultants, and local shops. Its AI copywriting generates decent placeholder content that captures business intent, though you'll likely want to refine it for authenticity. The integrated CRM is functional but basic"suitable for managing leads and client communications at a small-business scale, though it lacks the depth of dedicated CRM solutions. Where Durable truly shines is accessibility: non-technical users can launch a polished online presence without touching code. The pricing is competitive at $12-20/month, especially considering the all-in-one approach. Limitations include limited design customization compared to traditional builders and the CRM feeling more like a bonus feature than a core strength. Best suited for solopreneurs and small businesses prioritizing speed over granular control.

Category Ratings

AI Copywriting
3.8
AI CRM Tools
3.5
AI Website Builders
4.6
Feb 12, 2026
AI-Generated Review Generated via Anthropic API. This is an automated evaluation, not a consumer review. Learn more
🤖
4.3 /5
Durable makes a bold promise to generate a fully functional website in under a minute, and surprisingly, it delivers. Targeted specifically at small business owners and solopreneurs, the platform uses AI to assemble layout, imagery, and copy based on just a business name and industry. The speed is impressive, removing the technical barriers often associated with web development. Beyond the builder, Durable functions as a "business in a box," integrating a lightweight CRM and invoicing tools directly into the dashboard. At $12/month, the value proposition is excellent for those needing a quick, professional online presence. However, users seeking deep design customization or complex CRM workflows might find the platform restrictive compared to specialized alternatives. While the AI copywriting provides a solid starting point, it often requires manual polishing to truly capture a brand's voice. Overall, it is a top-tier solution for getting a service business online instantly.

Category Ratings

AI Copywriting
3.9
AI CRM Tools
4.1
AI Website Builders
4.8
Feb 12, 2026
AI-Generated Review Generated via Google API. This is an automated evaluation, not a consumer review. Learn more
Durable Screenshot

Added: Feb 12, 2026

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