Frase is an AI-powered SEO content optimization platform designed to help content marketers, SEO professionals, and writers research, plan, and create search-engine-optimized content. Founded in 2016 by Tomas Ratia, the company is headquartered in Boston, Massachusetts. The platform streamlines the content creation workflow from initial research through writing and optimization. Frase's research capabilities analyze top-ranking search results for any target keyword, extracting key topics, questions, statistics, and content structures from competing pages to generate comprehensive content briefs. The content brief builder produces detailed outlines with recommended headings, topics to cover, questions to answer, and target word counts based on SERP analysis. Frase's AI writing features generate complete content sections, paragraphs, and blog introductions based on the research data, enabling users to produce first drafts that are already aligned with search intent and topical coverage requirements. The platform's content optimization editor scores written content in real time against top-ranking competitors, providing a topic score that measures how well the content covers relevant subtopics, entities, and semantic keywords. Users receive specific recommendations on which topics to add, expand, or remove to improve their content's competitiveness for target search queries. Frase also offers a content analytics feature that monitors existing published content performance and identifies pages that are losing rankings or need updating. The platform provides answer engine optimization capabilities, analyzing how content appears in featured snippets and AI-generated search answers. Frase integrates with Google Search Console for performance data import and WordPress for direct content publishing. The platform operates on a paid subscription model with the Solo plan at $14.99 per month for individual users, the Basic plan at $44.99 per month, and the Team plan at $114.99 per month for collaborative teams. An AI writing add-on is available as an additional purchase for users who want unlimited AI-generated content.

AI 博客写作工具

Frase 通过基于 SERP 分析的自动化内容概述来支持博客内容创建，从研究到写作的全过程，这些概述包括推荐的大纲、标题、主题和字数。AI 生成博客文章部分和完整草稿，而优化编辑器提供实时评分，以确保博客内容在目标关键词方面具有竞争力。

AI 营销工具

Frase 通过 AI 驱动的内容概述、写作协助和优化评分来简化研究到发布的工作流程，为内容营销团队服务。其内容分析功能监控现有页面的性能并识别需要更新的内容，支持持续的内容营销策略和维护。

AI SEO 工具

Frase 是一个专门构建的 AI SEO 内容优化平台，通过分析排名靠前的搜索结果来生成内容概述、主题推荐和实时优化评分。该平台的 SERP 分析引擎从竞争对手页面中识别主题空白、语义关键词和内容结构模式，为创建搜索竞争力内容提供数据驱动的指导。

AI 写作工具

Frase提供AI写作功能，可生成受搜索数据和竞争对手分析启发的内容部分、博客介绍、段落和完整草稿。写作助手生成与搜索意图和主题覆盖要求相一致的文本，使写手能够显著更快地创建SEO优化的初稿，而无需进行手动研究和写作。